BPL Mobile were changing their name to Loop Mobile. This was to happen just before the annual visarjan (immersion) of Lord Ganesh idols that takes place in Mumbai during the Ganesh Festival. Our idea was to create huge BPL Mobile idols (eco friendly, of course) and immerse them in the sea. On the way back, outdoor media would display the new Loop Mobile logo. The client loved the idea, but, due to logistical constraints, decided to not go ahead with it.