Thank you for visiting my site. I'm a globally awarded ad man, based in India, with three decades of industry experience. I create game changing ideas for clients and agencies, and specialize in integrated campaigns, brand and product launches, global and local ideas, brand consultancy, brand identity and one-off ideas. I work independently, with curated teams, and in-house company or agency teams as required, and am open to relocating for projects. Do take a look at my work, and feel free to contact me on, if you like what you see here.

Philips Steam Iron TVC
I wrote this ad for the launch of Philips Constant Steam Irons in India. It became the first ad from Philips India to be used across the APAC region.
Anti-Terror Bag
Anti terrorism activation in Mumbai Cannes Finalist
FedEx 'Doomsday'
TVC for FedEx India, a spoof of a very popular Indian movie. Shows a mad scientist's plan to save the world from a doomsday comet, with a little help from FedEx!
Nerolac Paints TVC
TV commercial for premium interior wall paints from Nerolac.
Orpat Power Saver CFLs TVC
TVC for power saving CFL bulbs. A story of the lengths a miserly man goes to to save on his electricity bill. In keeping with the idea, the film was shot with the light from a single bulb.
Canon EOS Camera India Launch (Concept)
A global idea and pitch winning concept for the Canon EOS Camera Range launch in India.
The Crying Carpet
Anti child labour activation done for NGO Bachpan Bachao Andolan.
Hexit Mosquito Repellent
Magazine ad for Hexit Mosquito Repellent, India's first Cannes Gold Lion Winner.
Cremaffin Mix Fruit Flavor Laxative
Grand Global winner. Print ad for a mixed fruit flavored laxative.
BPL Mobile Activation Idea
BPL Mobile was undergoing a change of name to Loop Mobile. They needed a big idea to communicate this.
Trapped odours
Print campaign for Chlormint, a breath freshener.
Provogue Personal Care Launch (Concept)
Provogue, a popular youth fashion brand in India, needed a big brand idea for the launch of their personal care range.
IFB Dishwasher
Because women have better things to do.
Jet Airways Pitch
Canonise India (Concept)
A movement to change the image of a country
The Nation Newspaper, Kenya
Print ad campaign for The Nation, Kenya's unbiased newspaper known for revealing the truth. Visuals show news making events. A closer look reveals the newspaper in the same photograph, covering the news as it happens, literally.
Olay Body Wash (Concept)
Campaign idea created for the launch of Olay Complete Body Wash in Asia.
Hyundai Sonata Ambient Campaign
What's a car like you doing in a place like this? Ambient poster campaign for the launch of Hyundai's most luxurious sedan.
Celebrity Flashers
This campaign was created to publicize the fact that Ideas Books has a wide range of autobiographies and biographies on sale.
Optica Opticians
Award winning print & poster campaign for Optica Opticians in Nairobi.
Street kids rescue
Public service ads to let donors know where their money is going, and to solicit more donations.
Bulletproofed President
Innovative topical digital banner to coincide with President Obama's visit to India.
Camouflaged odours
Print campaign for Chlormint, a breath freshener.
Soft Stools
Print ad for Cremaffin, a laxative.
English to German
Print ad for English to German dictionaries. Copy changes from English to German, and from a serif font to a sans serif. Typography was morphed from line to line to make the change seem imperceptible.
Print ad for the popular EDM Festival, Sunburn.
The floating egg
Innovative POP for a nonstick pan
Ad for DC custom car design company
Sleeping money
Financial ad and billboard
Krest Tonic Water
Launch poster for Krest Tonic Water in Mayotte.
Mobile Karaoke
Ads and billboards to launch mobile karaoke messaging service on Loop Mobile
Xmas Cheers!
Ad to raise awareness about the increase in drinking and driving related deaths during the festive season
Marantz Silver
Print ad for the launch of the Marantz Silver sound system, from Philips. We got the newspapers to print it with a special matt silver to match the finish. Long format copy by Sanjay Sippy.
Talk Time
Ad Campaign for prepaid bill service on Loop Mobile
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